I’ve just had a bad experience with two different mobile websites. Firstly Dominoes. After googling the address I naturally went for the mobile site, thinking it would be quicker. And perhaps it would – if I had lived in the USA. No indication that it was a US site until you were well into your order. So I gave up and got the laptop out.
Later, hubbie having annexed the laptop, I tried Boots Treat Street. All went well until I tried to sign in. You’d think that would be a pretty basic function on a site designed to collect points but no, that’s not one of the features of the mobile site.
Nothing daunted, I clicked on the link for the full site, entered my details and clicked submit – only to be taken straight back to the page telling me I couldn’t do that on the mobile site. A few moments’ experimentation showed me that I could dance this merry circle all night if I wanted to. I didn’t want to, so again I gave up.
These are not my only bad experiences if this type, so designers of mobile web sites, please note: I don’t want a mobile website because it looks pretty. I don’t want it because its cool and all the other sites have one. I don’t even care how quickly it loads if it doesn’t perform the basic function I went to it for. If the mobile version isn’t actually easier to use on a mobile than the normal site, I would prefer not to have one. Please bear this In mind in future!
K C Murdarasi 
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